8 Ways to use Pinterest to grow your New Business


hey there! Do I have some news for you! Keep in mind though: the information you are about to read can help you become a wiz in Pinterest marketing, growing your business, brand and bank account.


Before I begin, I want to make sure you’re ready by asking you two important questions: Do you want to learn how to market yourself and/or your business? Do you want to learn how to make sales that just keep on rolling in? If you answered yes, then I am going to give you some tips on  how to set your Pinterest up for success.

What is Pinterest anyway?

Many of you know what this fabulous tool is, and others may be thinking: ‘How does this Pinterest platform even work?’ Let me shoot it to you straight: Pinterest is actually a search engine like google, but with tons of pictures. It is also free, and all you have to do is create an account. A handy article on Lifewire describes it as: an online pinboard, where you can collect a series of multimedia pieces – but it is so much more than that! From a user’s perspective, Pinterest offers a vast database chock full of products to buy, ideas to incorporate and tons of ways to connect with others. From a marketer’s perspective, Pinterest offers a chance to dip your brand into a sea of 72.5 million users.  I will just say that again, 72.5 million users!  Potentially growing your business exponentially, according to SproutSocial.

How to use Pinterest for Success – You Have to Start Somewhere

Step 1Create a free account. You can either link your Facebook and Google accounts to create a profile, or you can start one from scratch, by entering your e-mail and a unique password.

Step 2: Now, verify your account. Use the e-mail you entered to create your account to verify that everything is set up properly.

Step 3: Next, switch to a Business Account. By switching to a business account, you will have access to Pinterest Analytics and see which of your pins are gaining the most clicks.  And, a business account is FREE, and I know we all like Free!

Step 4: Then, make sure you personalise your account so that it fits your style. Once logged in, click the person-shaped icon in the upper-right corner of the task-bar on a desktop. (Lower-right portion if the mobile app is being used.) A bolt icon will be used to specify the settings. Here you can write your bio, upload a photo, update your name and specify your location.

Do Some Research – Next Steps

Step 5: To succeed here, your going to need to Learn the Pinterest lingo. Learning the common terms used and what they mean is key to mastering any website. Digitaltrends.com has got the goods on the most important ones on Pinterest:

  • Boards – Much like the cork boards of organisation past, these virtual boards give users a place to post their content.

  • Pins – Remember the saying: ‘Let’s put a pin on it’? These virtual pins are comprised of a photo or video that links to another website. You will then “pin it” if you want to save and view or share later. Users can pin something that catches their eye and check it out later. Think of them as virtual breadcrumbs that lead you back to that product you had your eye on.

  • Repins – Repins are just like pins, but they are from other users. Best part is these pins are shared to the other users followers!

Step 6: Here, you must familiarise yourself with the toolbar and rest of the website. Poke around and find out what everything is for. Try searching for a couple topics of interest to see what pops up in your results!

And Now, Make it Happen

Step 7: Get to pinning! Start creating your own themed boards and add pins to them. If you’re a marketer looking to leverage your brand, create themed boards that pertain to your business. 

Step 8: After that, you’ll want to add friends. Pinterest is a platform of content & ideas, and the CEO designed it to help easily share that information. Adding friends helps expand your reach and discover new content. Follow people and get followed when you interact with other people’s boards and pins. Start following boards that relate to the niche you are a part of. Like pins, re-pin, comment on pins, the whole nine yards! This creates a flow of usage that will eventually enable you to grow followers and your brand.,

What Next?

Now that you have the gist of how Pinterest works, you are geared up for success. However, to use Pinterest to its maximum reach and monetisation potential, you are going to need to dig much deeper (I show you how in my free optimisation tool shown below!). Fortunately, I have the answer to all of your burning questions in growing your business with Pinterest.

BONUS TIP: Lastly, if you want to really learn how to optimise your Pinterest for easy sales, you can download my FREE optimisation tool that is packed with tons of helpful information on fully-optimising your account.

Well? What are you waiting for?

If used correctly, this site can help you drive up to 3x more traffic to your website, increase your sales by up to 40% and consistently grow your e-mail list!